>> 课程描述

学期 课程类别 课程代码 # 课程名称
2019暑期 MKT 021 Introduction to Marketing
班级 课程周期 上课日期 Syllabus
1 5周 周一至周五 MKT-021-5-A

课程描述

This course studies the fundamental principles of marketing. We will discuss topics including marketing orientation, marketing-mix and relationship marketing. The course also introduces service logic, customer behavior and customer brand management. Students will develop an understanding of marketing issues in real world situations and will learn to create and implement basic marketing plans.

先修课程