>> 课程描述

学期 课程类别 课程代码 # 课程名称
2019暑期 MKT 022 Introduction to Consumer Behavior
班级 课程周期 上课日期 Syllabus
1 5周 周一至周五 MKT-022-5-A

课程描述

This course is on the study of consumer behavior. We will study behavior theories from different perspectives including psychology, sociology, and anthropology. The course will also introduce motivation and processes of consumption behavior; consumer behavioral science and its use in marketing strategies. Students will develop knowledge in theories of perception, learning, communication, cognition, memory, motivation, and attitudes of consumers.

先修课程