>> 课程描述

学期 课程类别 课程代码 # 课程名称
2020 MKT 035 Marketing Research
班级 课程周期 上课日期 Syllabus
1 3周 周一至周五 MKT-035

课程描述

This course will give a comprehensive introduction to the subject of marketing research and provide a hands-on, practical approach to conducting work involved in the actual marketing research process. Topics discussed in this course include designing research questions, collecting and analyzing data, and the criteria for reporting and communicating marketing research results, with a view to making better marketing decisions. Students will develop the knowledge and skills needed to understand marketing research and create effective marketing research strategies.

先修课程

MKT 021 and STAT 021 or equivalent marketing and statistics courses.