Competitive Strategy is concerned with managing the development and competitiveness of the business enterprise in order to ensure its survive and long-term success.To survive and keep prosperity, every firm must create and sustain a competitive advantage. This course provides frameworks, tools and concepts to help students analyze and understand the creation and sustainability of competitive advantage. The first section of this course will examine the logic of strategic analysis, including firm performance, industry analysis and resource and capability analysis. Students will understand the external and internal environment of a firm. The second section is about competitive strategy in business level, including cost advantages and product differentiation. The third will discuss distinct competitive strategies in corporate level with particular emphasis around vertical integration, diversification, strategic alliances, merger and acquisition strategies, and international strategies. Class sessions are a mixture of applications (cases and other examples) and lectures.

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