>> Course Descriptions

Term Subject Catalog # Title Credits / Units
Summer 2021 MKT 210 Introduction to Marketing 4 cr.
Class Session Time Syllabus
1 5-week summer Mon - Fri MKT-210


This course is designed for all business background students to introduce a general understanding on the fundamental principles of marketing. Topics discussed are related to marketing process, marketing information management, marketing strategy and mix (STP and 4P), and other relationship marketing. Upon completion, Students are expected to develop an understanding of marketing issues in real world situations and will learn to create and implement basic marketing plans.